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Apollo.io is a database of companies and the people who work there, with tools for outreach. Once you connect it, Sales can find the companies and people that match your ideal customer and build a short, ranked list of who to approach next.
Describe your ideal customer: industry, region, company size, and the roles you sell to. "Heads of operations at logistics companies in Germany with 50 to 200 people" beats "some leads".
Sales says where every name came from and never invents a contact or an email address.